Archive for May, 2009

Expenses scandal to dominate Britain’s European elections

Wednesday, May 27th, 2009

Just a week to go before European elections, and British prime minister Gordon Brown launches his personal manifesto. It is our task, he says, to persuade people that millions of new jobs will depend on higher levels of co-operation between EU members. He calls for a European growth strategy and advocates a much enhanced role for the EIB and the European Bank for Reconstruction and Development. He says that he has spoken to President Barroso about apprenticeships.

For Gordon Brown it is a forthright message: “Britain must remain a nation in Europe’s mainstream and not in its slipstream”. The odd thing is that the PM has chosen a column in the Financial Times to make his case.  Much as I revere that esteemed paper, you could hardly imagine a less populist outlet to rally the British people to his cause. What’s more, seven days does not give much time for the message to get around.

But maybe that’s the point. The British political scene is now totally dominated by the scandal of MPs’ expenses. The whole political class is now vilified, almost to the point of witch-hunting, and any campaigning for the European elections is completely overshadowed by the Daily Telegraph’s daily diet of stories detailing the use and abuse of the expenses system by one MP after another.

The British public is furiously angry with its elected representatives and has no time for matters of policy. The party volunteers who canvass for votes have been shocked by the anger on the doorstep.

The question is: how will voters react next Thursday June 4, when the British are due to vote? The fact is: nobody knows. Perhaps massive abstention, so turnout collapses; and/or a surge of votes to the British National Party whose anti-immigrant views chime with those voters who resent the more open policies of the main parties.

The UK Independence Party could (once again) be a major beneficiary of the public mood with its Get-Britain-Out rallying call, although other parties have been swift to point out that UKIP is no stranger to scandal. A surge to the Conservatives from UKIP, which seemed a likely outcome a month or so back, now appears less probable, given the opprobrium which has been heaped on Tory as well as Labour MPs in the expenses scandal. In normal times the unpopularity of the government would guarantee a massive switch from Labour to Conservative. These are not normal times.

Britain is in the middle of a massive political crisis, which makes its European election outcome impossible to call, but other countries will learn next week just how disgruntled – or satisfied – their own voters are in the face of the current recession.  It’s easy for me to complain about Gordon Brown’s low profile approach, but a French friend tells me that Sarkozy’s government has kept deliberately quiet about the elections, while the German leadership has simply seen the vote as precursor for the September general election.

A just-published poll undertaken for the European Parliament in early May recorded a surprisingly high interest in the elections, so perhaps the turnout will be higher than many fear.  In 2004 the turnout across the Union was 45.7 per cent, part of a steadily declining trend since 1979 when it was 63 per cent. It would be good to see a newly rising level of interest in a parliament which may have greater power and will certainly face tough decisions over the next five years.

Agreement on the future president of the European Commission will be the first challenge for the 736 new MEPs when they take their seats. I’m sure that Barroso is not counting his chickens. No one can predict which eggs will hatch.

How MEPs use the internet: where is the dialogue?

Tuesday, May 19th, 2009

How to communicate better with the people of Europe? That’s one of the great challenges faced by all European institutions. It’s especially crucial for those who represent us in the European Parliament. When those 785 newly elected members take their seats on July 14, how will they relate to those they represent? Through speeches? press releases? newsletters? public meetings? How many will use the internet?

Fleishman-Hillard has taken the temperature in the outgoing parliament. It has just completed research  to see how the present crop of MEPs regard the internet and the amazing new possibilities which it opens up for political dialogue. FH suggests that members may be underestimating the effectiveness of the web for reaching out to voters.

The survey (to which 110 members responded) shows that the vast majority of MEPs do use the web extensively in seeking out information, both for keeping up to date with events through media outlets and for researching policy issues. Many of them use websites, blogs and newsletters to set out their views and keep their constituents informed about current developments. But all still see television and newspapers as the key media for getting their messages across.

It’s the dialogue which seems to be missing. The internet opens up vast possibilities for interactive communication, yet only 17 per cent of respondents saw digital media such as websites, podcasts or blogs as being “very effective” as communications tools. For half the MEPs personal engagement was the key and for 34 per cent it was TV and newspapers. Six out of 10 respondents had never heard of Twitter or did not intend to use it.

Of course we are talking about new phenomena. Facebook, YouTube, MySpace and Twitter did not exist at the time of the last European elections, and as the FH survey says, it is perhaps surprising that even 17 per cent recognised the potential of these outlets.

There is no question that these digital media can be immensely powerful tools, but in many different ways. When Gordon Brown uses YouTube to announce a policy initiative he is trying to reach the mass media, not to communicate with a selected group of chosen “friends”. By contrast we have Barack Obama’s internet campaign, which provided “personal” messages from Barack to the cell phones, Blackberries and computers of millions of his supporters. It was a telling factor in informing, mobilising and inspiring them to maximise the vote.

There is a generation issue too. Moldova is said to have had a Twitter Revolution, when demonstrations were organised via tweets among university students. Many campaign organisers are now well versed in the use of the internet to build support and co-ordinate action. I well recall a campaign to protect baby seals in the 1980s, when thousands of protest postcards flooded the Commission’s Berlaymont post room. Today that would all be done through the internet.

Technology will evolve during the five-year life of the new European Parliament, opening up new possibilities for interactive communication via the internet. I’m thinking for example of a new generation of television sets which will be directly linked with the web. I believe the impact of this could be profound. Watching TV is a social activity as compared with the solitary state of computer use and could turn internet communication into a much more responsive forum for the new generation of European parliamentarians. That MEP video diary could take on a whole new identity if the whole family can watch.